CLIENT: City of Novalja
YEAR: 2019, 2020
ABOUT THE PROJECT: The client wanted increased monitoring of its activities and events in the area of the City of Novalja and to gain visibility on the Lika-Senj County market and beyond. The Lika Club portal, as the most widely read Lika media, enabled the publication of texts about city activities and events. It was all followed through banners on the portal, photography, field trips and advertising on social networks. The multi-month cooperation proved to be successful, as evidenced by the results of the visibility of the City of Novalja, reach and clicks, and its topics in Lika-Senj County.