The cashback concept, which gives the user latitude and does not limit them to collecting and spending points only in one retail chain, has aroused great interest in our market, which is a big challenge for young entrepreneurs.

Shopping and collecting points have long gone hand in hand, and shopping centers do everything to attract customers with this way of thinking. Each of our purchases is worth more than what we paid, and most of us already have several applications installed on our mobile phones with which we collect various benefits.

This very trend started an interesting entrepreneurial story in Croatia. Matej and Krešimir Miljak and their sister Angela, born and raised in the Southafrican Republic, decided to return to Croatia to start a business and bring innovation to our market – the Cupon application.

“During our studies, we followed the development of the Croatian economy and recognized the potential in the commercial and IT fields, which is why we combined two ideas into one and launched an investment. We decided to implement a non-existent, simple and smart concept on the Croatian market and set Croatia as a base from which we will later expand towards the rest of Europe”, revealing the enterprising brothers who did not find it difficult to return to Croatia after growing up and studying around the world.

They reveal that they are currently in the phase of negotiations and making agreements, with larger and smaller chains and stores.

The Cupon application is intended for any commercial company that has fiscalized sales directly to the customer and any smartphone user can use the application. Cupon allows the customer to return up to 5% of the total spending, as well as to transfer the collected points from one retail chain to another and spend it as they wish.

“By cooperating with us, every business partner gets the latest lead generation and loyalty application, for the creation of which they did not pay a single cent. Not only do they give their customers an exceptional benefit, but they can also expect customers from other partners, who will follow the benefits of their brand by tracking actions within the application. Also, within the web application, partners can monitor behavior and usage by customers, and get an additional hands-free marketing channel”, they point out, noting that the cost for the partner is realized only when the customer uses Cupon, which means that there is no risk.