Branding or selling?

Are entrepreneurs branding themselves or just trying to sell? Does it even make sense for big brands to sell through social networks? What does subconscious presence mean?

You will get answers to these and many other questions at the Marketing School for Entrepreneurs in Development, which will be held on April 6th from 9:00 a.m. to 12:00 p.m. and April 11th from 15:00 to 18:00 in the Business Center Zovnica.

How to brand yourself?

Is branding a “non-topic” in Croatia? – This question will be answered by Ante Fumić, marketing expert and owner of Prilika Group from Zagreb. He had let thousands of hours of lectures on marketing and branding (individual and group), and thousands of campaigns and reached tens of millions of people through various platforms such as Facebook, Instagram, Google Ads, media, newsletters,… Since 2015 he deals with advertising in Croatia, the Netherlands, Germany, America, North Macedonia, Albania, Serbia, Austria, Switzerland… He heads the Working Group for regional and thematic media in Croatia, in the HUDI association.

His workshop is called “Is branding a non-topic in Croatia?” and will be held on April 6th from 9:00 a.m. to 12:00 p.m.

How to get into the subconscious of potential customers through social networks?

Ivana Granić Vican will talk about the subconscious presence that brands achieve through social networks on April 11. from 15:00 to 18:00. Ivana is the owner of the Studio CroBrand marketing agency, which has so far supported more than 70 small entrepreneurs in online travel. The agency specializes in social networks, and the workshop will provide participants with knowledge and skills on how to successfully build a brand image on social networks. Digital marketing and the possibility of presenting one’s own business online are a separate sphere of entrepreneurial life. How to present your business on Facebook, Instagram or TikTok? How to stand out in the sea of content, build a relationship of trust and always be present in the subconscious of potential customers?

“Social networks are a great training ground for starting a good story and they are the kind of advertising that doesn’t need a lot of money. A good will is the key.” – Ivana points out.

What can you expect from Marketing School for budding entrepreneurs? Interactive lectures where you will receive concrete information that you can immediately apply to your own branding. The school is not intended for individuals who are just planning to start a business.

BOND network

PC Zovnica organizes the Marketing school as part of the project Development of a network of entrepreneurial support institutions through the Croatian Agency for Small Business, Innovation and Investments (HAMAG-BICRO) – BOND 2 for the purpose of standardizing business consulting services. Bond gathers entrepreneurial support institutions from all over Croatia with the aim that all Croatian entrepreneurs and those who want to become one can receive equally high-quality business consulting services in every part of Croatia. PC Zovnica is among them, so all entrepreneurs in Imotski have the same opportunity as those in urban centers to get all the information for the growth of their business.

Marketing school for developing entrepreneurs will be held on April 6th from 9.00 to 12.00 and April 11th from 15:00 to 18:00 in the premises of the Zovnica Business Center (Kralja Zvonimira 12, Imotski). On both days, an informal get-together will be organized after the lecture, where novice entrepreneurs will be able to exchange experiences and plans for the future.

You can register using the form here, and participation is completely free.